Stop second-guessing your roadmap.
Know which segments matter, what they are worth, and what to build, stop, and fund next.
Start a Conversation
Customer evidence. Market clarity. Revenue decisions you can defend.
FOR 1,000+ USERS B2B SAASEnlightening
Enlightening
B2B SaaS Leaders to make high conviction roadmaps that forever transform business trajectory
$1M+ in data-backed revenue opportunity, or you pay nothing.
Trusted by product, growth, and strategy teams:
“High Point Insight delivered the exact segments our product leaders needed, yielding 1,120 qualified leads in three weeks.”
— Forbes 1000 B2B SaaS Software Company
THE EXPENSIVE ORDER OF OPERATIONS
Treating your audience as one big blob is expensive.
The work is collaborative, evidence-led, and rigorous enough for HPI to guarantee at least $1M in data-backed revenue opportunity for qualified companies.
Before:
Same ICP for 3+ Years
Standard segmentation
Reliance on Geographic, Firmographic, or pricing plan segmentation to delineate users
Build for “the USER”
Roadmap and marketing conversations feel stale and uninspired
METRICS FEEL IMMOVABLE
What worked last year isn’t working this year
After:
Re-Segmented ICP
USE CASE SEGMENTS
Distinctions in motivations between users backed by multiple data sources
Prove their value
Segments are proven against behavior, revenue, and serviceable market - so the opportunity is real
THE SCORE TAKES CARE OF ITSELF
Prioritize the moves supported by customer and market evidence.
What HPI Does
Turn customer evidence into clear growth decisions.
The segments, use cases, and needs that drive purchase.
The behaviors and value signals associated with retention and lower churn risk.
The segments most likely to expand, plus the features and offers that drive it.
The product, pricing, positioning, and growth moves that deserve investment.
HPI connects customer insight, product usage, and recurring revenue to show which segments matter and where the next dollar should go.
Explore the Customer Segmentation StudyCLIENT PROOF
Customer clarity changes the growth curve.
HPI identified nine customer segments, must-have features, and priority opportunities, helping clarify where growth would come from and what to build next.
HPI built a segmented benchmark dataset for product leaders, producing 1,120 qualified leads in the first three weeks after launch.
“They showed us nine distinct segments, the three that drive retention and exactly what to build next.
— VP Product, for an H&R Block company
HOW IT WORKS
Three stages from feasibility check to clear segments.
HPI first checks whether your data can support the study. Then we combine internal and customer conversations with product, customer, and revenue analysis.
We align on the business decision, learn from your team, and confirm that the available data and customer access can support a useful study.
We prepare the data, speak with customers, and look for patterns across needs, behavior, use cases, revenue, retention, and expansion.
We size the segments, rank the opportunities, and turn the findings into a clear product and marketing roadmap your team can use.
Behind these stages is HPI’s full seven-phase customer segmentation methodology, built to make the opportunity defensible.
See the Full MethodologyWHAT YOU WALK AWAY WITHThe roadmap
The roadmap
that ends the debate.
Clear segments.
Quantified value.
Clear priorities.
WHO THIS IS FOR
HPI is built for B2B SaaS teams ready to go deeper
Every business should understand its customers. HPI’s full segmentation study works best when there is enough customer evidence and business complexity for the analysis to change an important decision.
This is likely a fit if:
You are a B2B SaaS company with roughly 1,000+ or more active paying users.
You have at least 2 years of product usage, customer and recurring revenue data.
Growth or a key metric has stalled, while product and marketing teams have competing theories but no clear answer.
Your segmentation relies on firmographics, demographics, geography, pricing plans, or broad personas, yet cannot explain different use cases, buyer types, or customer value.
This may be too early if:
You have fewer than 1,000 active paying users.
Revenue is driven mainly by one-off transactions rather than recurring customer relationships.
You are still pre-product-market fit or do not yet have enough customer evidence.
You want a quick survey or demographic persona exercise without deeper behavioral and revenue analysis.
No $1M in data-backed revenue opportunity. No fee.
Book a Discovery CallMEET ROBERT TAN
Calm, crisp certainty when growth feels foggy.
Most leadership teams can describe their average customer in detail. That customer usually doesn't exist in the data. Robert Tan has spent his career finding the real ones.
He has done advanced analytics work for a billion-dollar product analytics platform, a global sports technology company, and other fast-growing B2B SaaS businesses. Before founding High Point Insight, he led AI strategy at Wave, a fintech acquired by H&R Block for $405M.
He is technical enough to interrogate the data, close enough to customers to understand the why, and commercial enough to turn the findings into a plan leadership can act on.
Robert Tan
Founder, High Point Insight
If you qualify, HPI guarantees to identify at least $1M in data-backed revenue opportunity, or you do not pay.
Book a Discovery Call